The saddest wedding dress ad ever seen on eBay
A "rejected" ivory lace wedding dress was advertised online, seeking "lasting love and holy matrimony".
The elegant Diane von Furstenberg gown was due to float down the isle at New York City Hall at a 60s themed wedding, paired with a bouquet of Lily of the Valley.
However, the couple split up and the dress was never taken out of its luxurious box, because the bride "couldn't bear to look".
For one time only, the beautiful dress was pulled out to be photographed for an eBay advertisement in a bid to find a loving home.
The bride-to-be who but never was managed to collect £1,150.00 (AUD$2354) to mend her broken heart.
The full tear-jerking description on eBay:
I was supposed to be worn at City Hall in New York.
I was going to be the main attraction of a 60s wedding theme.
I was going to be low-key, but elegant (I still am, for that matter).
I was going to complement a 60s updo, nude courts and a bouquet of Lily of the Valley.
When my owner put on a dress just like me in Selfridges, she knew I was the one so she ordered me online and had me delivered to her husband-to-be in Brooklyn.
I'm not over the top, nor am I too dressed down, and she thought she could perhaps wear me to other occasions in the future.
She thought I was a dress she could look back on and smile, not cringe at fashion faux pas (she was right).
When I arrived, she kept me sealed in my box so nothing could ruin me.
Then they split up.
And she kept me in the box.
Because she couldn't bear to look at me.
I am a constant reminder to her of what could have been.
So she wants to sell me.
Not necessarily to a bride, but to anyone looking to give me the home I deserve.
A home where I'll get worn and admired and dry-cleaned (as and when necessary).
She can't take me back to DVF because they no longer stock me.
I'm limited edition, if you like.
And the first time I have been taken out of my box is for these photos.
Because who's going to buy a dress based on a picture of a box?
I can't wait to be worn by you (and to see the back of my cardboard confines once and for all).
Zarita (in Ivory).