Sandi Atkins tapping into the hugely popular JB Hi-fi online store.
Sandi Atkins tapping into the hugely popular JB Hi-fi online store. John Gass

'Tis the season to buy online

WITH no queues, hunting for a parking space or screaming children, it is easy to see why online shopping is beginning to take off.

Dr Simon Pervan, senior lecturer of marketing and consumer research at Southern Cross University, said online shopping was the way of the future.

“Now that big retailers such as Big W and JB Hifi are emerging online, people are developing a personal trust with these brands and feel safer shopping online,” Dr Pervan said.

“Smaller brands however, that are a niche in the market and offer more unique items should not have to worry too much, as people will still continue to seek out these items in-store.”

Dr Pervan said convenience was the appeal of online shopping use, especially during the festive season. But he believed “brick and mortar” shopping would always outweigh the “clicks and mortar” of online retail.

The Australian National Retailers Association (ANRA) has reported Christmas retail spending has been disappointing so far, while online shopping websites appear to be booming.

“Spending levels are expected to be about the same as 2009 – a slow year by retailing standards,” ANRA chief executive officer Margy Osmond said.

Ms Osmond said recent surveys showed about 12 per cent of Australians planned to do most of their shopping online this Christmas.

JB Hi Fi has had huge success with its online store and now Woolworths has made the move online, with its liquor retailer Dan Murphy's eliminating the phone-order service to make way for its online store.


FINE FRENZY: Illegal camping triggers push for free sites

premium_icon FINE FRENZY: Illegal camping triggers push for free sites

A new free camping site could be on the horizon after a spate of illegal campers...

How Proserpine junior caught this NRL legend’s eye

premium_icon How Proserpine junior caught this NRL legend’s eye

Legendary Raiders recruitment boss Pete Mullholland says Proserpine junior Kai...

Bowen growers eye ‘huge potential’ in Japanese market

premium_icon Bowen growers eye ‘huge potential’ in Japanese market

Welcomed $70K grant to help our growers explore export opportunities that will help...