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TQ experts look at local tourism

TOURISM Queensland's team of specialists met with Whitsundays operators in Airlie Beach yesterday morning to discuss the region's tourism priorities for the year ahead.

TQ executive director destinations Leanne Coddington said the “Conversations with TQ” forum at Coral Sea Resort in Airlie Beach was an opportunity for Tourism Queensland's specialist team to hear first-hand from the Whitsundays tourism industry about what was happening in the region, and for the industry to learn about Tourism Queensland's strategic direction for 2010/11.

“Attendees heard from specialists in key areas, such as brand and marketing, aviation and cruise, research, communications and publicity, digital marketing, industry development and international markets,” she said.

Tourism Queensland director Whitsundays Rachael Klitscher said it was positive to see Whitsunday operators engaging in the “Conversations with TQ” event.

She said in the year ending March 2010, the Whitsundays had welcomed 671,000 international and domestic visitors, who spent around $737 million on trips to the region.

“Tourism is a major driver for the Whitsundays economy and we look forward to working together for the future of tourism in the Whitsundays,” she said.


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