TOURISM Whitsundays is continuing its push for greater financial resources to enable a considerable increase in the level of its marketing activities for the region.
Chairman Chris Jacobs said that following the Whitsunday Regional Council's commitment to an additional $100,000, if matched by additional support from industry, it was time for local businesses both directly and indirectly involved in tourism to fortify their support.
“Partnership prospectuses have gone out to all current TW members and our calls for support have been well received by the tourism industry and most of the community,” Mr Jacobs said.
“We are signing up new members daily and many existing members have chosen to increase their support.
“We have made the case and shown the need for the whole region to lift its game and many of you are feeling the ‘pain' of the decline in visitor numbers - help us to help you.”
Mr Jacobs also said TW was working closely with Tourism Queensland in order to secure more campaigns focused on the Whitsundays.
“We have some familiarisations for very senior staff from their office all around the world coming to experience the wonders of the region later this year,” Mr Jacobs said.
“We have also strengthened our alliances with key wholesalers and are looking to have more consumer campaigns in the market with them on a regular basis.”
“This year will also see a new website developed and Tourism Whitsundays working closely with sector groups they have identified as having great potential to bring increased visitors to the region – these are wedding/honeymoons, the youth market, sailing and education.”
Tourism Whitsundays has also made a number changes to their new marketing plans by splitting the current Leisure Tourism Manager role into two – that of International Tourism Manager and a Domestic Tourism Manager.
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