TOURISM Whitsundays is considering how it can make membership more accessible for “non-tourism” businesses and individuals.
TW chairman Chris Jacobs said tourism was the region's only significant driver of economic wellbeing and once that was recognised, the path forward was clear.
“We still challenge all businesses to acknowledge that tourism is it for this region,” he said.
“Every business needs to get on board and support Tourism Whitsundays to help get us properly funded and resourced, to help us do our job and bring more visitors to the region.”
Mr Jacobs said TW received extensive feedback from individuals and businesses across all industries after the industry in crisis advertisement appeared in the Whitsunday Times two weeks ago.
He said he had been delighted with the response.
“Most people have been very positive about moving forward, the need to work together and support Tourism Whitsundays to market their region,” Mr Jacobs said.
“Both existing members of TW and non-members have made contact with myself and CEO Peter O'Reilly to give their feedback and thoughts on how we can move forward and that's very encouraging,” he said.
But he conceded some locals did not approve of the advertisement.
“There has of course been some negative feedback with concern over portraying ‘doom and gloom', however currently this is reality.”
The TW Board met on Friday to discuss the feedback and to review membership levels and benefits.
“One eye was on what we offer the industry at each level and one was on how to lift the financial support we need in a palatable fashion,” Mr Jacobs said.
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