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Welcome to Hamilton Island, the happiest place on earth

IT'S official - Hamilton Island is one of the happiest places on earth, according to a new video, featuring the island's residents and staff and set to the music of Pharrell Williams' popular song 'Happy'.

The YouTube video was the brainchild of Hamilton Island's corporate communications director Sophie Baker, who was asked to talk at the recent Tourism Australia's ATE IMM Conference about the island's social media success.

Within her presentation, Ms Baker spoke about how Hamilton Island's staff were its biggest and most passionate advocates, taking to social media each day to share the beauty of the destination through their eyes and encouraging guests to do the same.

To illustrate this, Ms Baker decided to create a video which celebrated the staff and their importance.

After watching the interview between Oprah Winfrey and Pharrell Williams where Oprah said people around the world had started creating their own Happy videos, Ms Baker was even further inspired.

"Pharrell's song 'Happy' is infectious and I was inspired by the way it has moved people all over the world," she said.

"It made me want to get involved [in] showcasing the wonderful people that I work alongside and with the stunning Whitsunday islands as our backdrop, it seemed like the perfect opportunity."

The turnaround time for the video was extremely tight with all content shot in just 24 hours.

Ms Baker tried to include as many departments and areas of Hamilton Island as physically possible.

About 120 people were involved, including all the children from Hamilton Island State School.

The video was first shared within Ms Baker's presentation at Tourism Australia's International Market Media (IMM) conference and then through her personal YouTube channel. It has now gone viral and been viewed over 12,000 times.

Ms Baker said making the video was a lot of fun "and our staff were beyond happy to be participating".

"Guests were happy watching us make it and now I can only hope the rest of the world feel happy when they view it," she said.

Topics:  airlie beach hamilton island happy pharrell williams song whitsundays


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