Whitsundays has the Melbourne connection
THE first Qantas flight direct from Melbourne to Hamilton Island will touch down at 12.10pm today.
Previously, Qantas customers in Melbourne had to travel via Sydney or Brisbane to reach the Whitsundays.
Hamilton Island's CEO, Glenn Bourke, said the Island was looking forward to being more readily accessible for Victorians.
"Victoria is our third largest domestic market after Queensland and NSW, accounting for 23% of domestic visitors," he said.
"(And) with Qantas' new direct service from Melbourne, we anticipate this number will grow."
Mr Bourke said with more than nine weeks of winter ahead, it was exciting to think Victorians could now board a plane and touch down in the ultimate tropical gateway of Hamilton Island in just over three hours.
"With its superb location in the heart of the Great Barrier Reef, renowned restaurants, wide range of accommodation and more than 60 activities to enjoy, Hamilton Island offers the prefect holiday destination for Victorians seeking to escape from the winter chill," he said.
With Jetstar also launching a direct service from Melbourne to the Whitsunday Coast at Proserpine this week, the connection between Victoria and this premier tourist region is now complete.