Sales and marketing manager Darren Naylor.
Sales and marketing manager Darren Naylor.

Wine system let's you taste test

EVER stood in front of a wine rack in a bottle shop wondering what to buy?

The Purple Palate is looking to eliminate that long, overdrawn process.

A year ago the Duporth Ave bottle shop installed the eight-bottle Enomatic wine-tasting machine, the Enoline 8, and it has not looked back.

Manufactured in Italy, the sleek-looking machine holds wine under food-grade argon gas pressure, allowing it to stay for up for two weeks.

Sales and marketing manager Darren Naylor said it was a great marketing tool.

"When you open a bottle you get one to two days out of it usually," Mr Naylor said.

"This way, we can put a bottle up and it will last for two weeks.

"Sometime they will only last a week, though, because it's so popular and everyone wants a taste."

Mr Naylor said wines selected for the machine were usually ones on sale in the latest catalogue.

"That way a lot of people aren't just buying blind," he said.

"The customers like it.

"It helps out with a lot of those tough decisions."

A leader in the field of wine-serving technology, the Enomatic brand pioneered the argon system.

"The gas doesn't inhibit the wine at all," he said.

"As it gets pushed down, the bottle fills with more gas.

"Other gasses used previously used to taint the wine a bit."

Just four bottles are loaded into The Purple Palate's machine at any given time.

But Mr Naylor said he suspected he would have to add a few more in the lead-up to Christmas.

The machine can store the wine at room temperature or refrigerated from 7 to 18 degrees.

All tastings from the machine are free.


FINE FRENZY: Illegal camping triggers push for free sites

premium_icon FINE FRENZY: Illegal camping triggers push for free sites

A new free camping site could be on the horizon after a spate of illegal campers...

How Proserpine junior caught this NRL legend’s eye

premium_icon How Proserpine junior caught this NRL legend’s eye

Legendary Raiders recruitment boss Pete Mullholland says Proserpine junior Kai...

Bowen growers eye ‘huge potential’ in Japanese market

premium_icon Bowen growers eye ‘huge potential’ in Japanese market

Welcomed $70K grant to help our growers explore export opportunities that will help...